A New Era for Intimates

Gone are the days when underwear was purely functional. Today, women are embracing underwear as an extension of personal style—and sleepwear as more than what you throw on before bed.

What’s trending in 2025 is a fusion of:

Luxury and simplicity

Customization and inclusivity

Sustainability and sensuality

Designers like Empress Mimi, Bluebella, and independent labels are reshaping how women think about what they wear closest to their skin.

Let’s explore what’s rising in the world of women’s intimates and sleepwear this year.

1. Silk Is Back—But in Softer, More Wearable Ways

Silk has always carried a reputation for elegance, but in 2025, it’s become softer, stretchier, and more inclusive.

Today’s silk underwear is:

Blended with modal or elastane for movement

Washable at home, not just “dry clean only”

Offered in size ranges that go beyond the standard

From silk thongs to full briefs, the focus is on comfort without compromise. Matching silk camis and panties now come in dusty pinks, forest greens, and vintage-inspired floral prints—designed for lounging, layering, or simply feeling beautiful.

2. Seamless Styles for Daily Wear (and Sleep)

Minimalism is everywhere—and that includes underwear drawers.

Seamless underwear has surged this year because:

It disappears under clothing

It's ultra-breathable

It avoids elastic pinching or bulky seams

Women are gravitating toward buttery-soft thongs, high-cut briefs, and invisible hipsters. Brands are expanding their shade ranges too—so nude isn’t just beige. Think “cocoa,” “almond,” “rosewood,” and “honey.”

Bonus: seamless sleep bras and tank-style bralettes are now a bedtime staple for those who want gentle support while they sleep.

3. Sleepwear That Doubles as Loungewear

The lines between loungewear and sleepwear are officially blurred. In 2025, nightwear is being worn long before—and long after—bedtime.

What’s trending:

Silk or satin slip dresses with adjustable straps and minimalist silhouettes

Wrap-style robes in cooling fabrics like bamboo or TENCEL™

Matching sets with button-up tops and fluid pants (think 90s pajama elegance, remixed)

These sets often pair well with lightweight cardigans or house shoes. It’s quiet luxury, tailored for rest.

4. Lingerie-Inspired Everyday Undergarments

Not every day calls for lace—but a little detail can still feel empowering.

2025 brings us everyday intimates with elevated finishes, like:

Mesh panels

Delicate piping

Adjustable satin straps

High-leg silhouettes with side slits

It’s not about performance—it’s about feeling beautiful while doing everyday things, like brewing tea or replying to emails.

Many women are pairing these pieces under oversized button-downs or semi-sheer tops—letting fashion and function overlap.

5. Sheer, String & Statement Pieces (Still Going Strong)

For those who enjoy expressive styles, statement underwear sets aren’t going anywhere.

Brands like Empress Mimi and Bluebella are continuing to push creative boundaries, offering:

Luxury string sets with lace or applique

Sheer bodysuits that layer under blazers or knits

Garter-inspired waistbands with barely-there details

Even these bold pieces are being made more wearable—thanks to stretch mesh, improved sizing, and layering potential.

It’s lingerie as fashion, and it’s found a home in the modern wardrobe.

6. Sustainable Materials and Inclusive Design

Conscious consumers are asking more of the brands they wear. That’s why 2025’s underwear trends also include:

Eco-friendly silk alternatives

Recycled nylon and lace

No-waste production models

Size-inclusive fits from XS to 4X and beyond

Whether you’re shopping for a new sleep set or rebuilding your underwear drawer, ethically made doesn’t have to mean plain. The intersection of sustainability and sensuality is a major design focus this year.

7. Personalized & Custom Options on the Rise

With print-on-demand and small-batch production booming, more women are choosing custom long sleeve tees, underwear, and sleepwear for special occasions or gifting.

Popular trends include:

Monogrammed sleep shirts

Custom embroidered silk panties

Personalized matching sets for bridal parties or best friends

Limited capsule drops from influencer-led collections

These customizations are often subtle—small fonts, delicate threadwork, hidden messages—and offer a meaningful, intimate touch.