Unsold Toyota Highlanders: A Price Guide For 2024

The Toyota Highlander, a popular midsize SUV, has long been a favorite among consumers for its reliability, comfort, and resale value. However, as with any vehicle, there are times when certain models remain unsold at dealership longer than anticipated. This phenomenon can significantly impact pricing strategies, creating opportunities and challenges for both consumers and dealers. Potential buyers could expect prices to range from $24,998 - $42,000, Learn How to Take Advantage!

Price Guide for Unsold Toyota Highlanders (2024)

Here’s a breakdown of the typical prices you might encounter for unsold Highlanders, categorized by year, trim level, and whether the vehicle is brand new or slightly used (but unsold).

2024 Toyota Highlander (New)

The 2024 Toyota Highlander has hit dealerships with some enhancements in tech and safety features. Despite its fresh release, some dealerships may offer discounts on the newest models due to oversupply or high competition.

  • Base Model (L): MSRP $28,000 – $40,000. Expect around $35,500 – $37,500 with incentives.
  • LE: MSRP $41,000 – $43,000. Reduced prices could range from $38,500 – $41,000.
  • XLE: MSRP $44,000 – $46,500. Look for prices between $42,000 – $44,000 with dealer rebates.
  • Limited: MSRP $48,500 – $51,000. After discounts, expect $46,000 – $48,500.
  • Platinum: MSRP $52,500 – $55,000. Discounts may bring this down to $50,000 – $52,500.

2023 Toyota Highlander (Unsold/New)

Unsold 2023 models can offer even better deals, as dealerships clear inventory to make space for the 2024 editions.

  • Base Model (L): MSRP $27,500 – $39,500. You could find these for $34,000 – $36,000.
  • LE: MSRP $40,500 – $42,500. Look for prices around $37,500 – $40,000.
  • XLE: MSRP $43,500 – $46,000. With discounts, you can find them between $41,000 – $43,500.
  • Limited: MSRP $47,500 – $50,000. You might secure one for $45,000 – $47,000.
  • Platinum: MSRP $51,500 – $54,000. Prices could drop to $48,500 – $51,500.

2022 Toyota Highlander (Unsold/New)

Even though it’s from an older model year, the 2022 Toyota Highlander still offers advanced features and technology, making it a great option for budget-conscious buyers. Unsold 2022 models will likely come with the best discounts.

Base Model (L): MSRP $25,000 – $39,000. Expect prices as low as $32,500 – $35,000.

LE: MSRP $40,000 – $42,000. Prices may drop to $36,500 – $39,000.

XLE: MSRP $43,000 – $45,500. After discounts, they could sell for $40,000 – $42,500.

Limited: MSRP $47,000 – $49,500. Look for prices between $43,500 – $46,500.

Platinum: MSRP $51,000 – $53,500. Reduced prices may range from $47,500 – $50,000.

Factors Affecting Prices

Several factors influence the pricing of unsold Toyota Highlanders, including:

  1. Location: Prices may vary depending on your region. Areas with higher inventory will likely offer better deals.
  2. Dealer Incentives: Some dealerships offer more aggressive promotions and rebates to clear unsold stock.
  3. Mileage: If the unsold Highlander has been used as a test vehicle, this could further reduce the price.
  4. Market Demand: An oversupply of SUVs in general can drive prices down, especially as dealerships look to offload older models.

How to Find the Best Deals

Here are a few tips to help you find the best deal on an unsold Toyota Highlander:

  • Check Dealer Promotions: Keep an eye on special promotions or sales events. End-of-year and holiday sales tend to offer the best incentives.
  • Negotiate: Don’t be afraid to negotiate with the dealership. Unsold inventory means they’re motivated to sell, so there’s often room for a better price.
  • Be Flexible: Consider choosing a model with different features or trim levels than what you originally planned. Unsold vehicles may not always match your exact specifications, but the savings could make it worth it.
  • Shop Online: Use online tools to compare dealership inventories. Some websites allow you to see dealer incentives and what kind of stock is left.

In Conclusion

The pricing of unsold Toyota Highlanders is a dynamic and multi-faceted issue shaped by market conditions, consumer behavior, and regional factors. For buyers, this presents a potential advantage, as dealerships employ various strategies to move unsold inventory. By staying informed and strategically timing their purchase, buyers can often secure a great deal on a reliable and well-regarded SUV like the Toyota Highlander.
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